lividLLC
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Brand

Logo, color, and type.

The Livid identity in one place. The mark is a monogram: the L and the V of "Livid" share one stroke, and the blue upstroke doubles as a check mark. Structure first, one deliberate accent.

Logo

Livid marklivid

Primary lockup on paper. assets/mark.svg + wordmark

Livid mark, light versionlivid

Reversed on ink. assets/mark-light.svg

Livid marklivid

On the accent. Use sparingly.

Mark at 48px Mark at 32px Mark at 24px Mark at 16px

Mark alone: favicon, app icon, social avatar. Legible to 16px.

Color

Paper
#F3F0E8
Paper 2
#EAE6DB
Ink
#0E1116
Ink 2
#353A42
Livid
#2A4BFF

Paper and ink carry the site. Livid blue is the only accent and is reserved for the mark, links on hover, the eyebrow rule, and one call-to-action band per page.

Other marks explored: logo options.

Typography

Display: Fraunces 500 / italic 400

Software built for how your business actually works.

Body: Instrument Sans 400 / 600

We design, build, and maintain the systems companies run on. Senior engineers, two-week increments, and a named person who answers when something breaks.

Labels: JetBrains Mono, uppercase, tracked

Systems integration

Web appsMobileAutomationCloud
Buttons Voice

Plain, direct, operator-to-operator. Say what we did and what changed. No "seamless", no "leverage", no "solutions" as a noun.